BrandCrap Blog

Pantone’s Color of the Year Is Greenery, Designed to Perk Us Up in 2017

Pantone has unveiled its Color of the Year for 2017 and the cheery green shade—aptly named Greenery—is meant to help with the year ahead. 

"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment," said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. 

She continued: "Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."

So far the shade, which Pantone dubs "nature's neutral," has been well-received. That wasn't the case two years ago, when it tapped Marsala as its Color of the Year for 2015 and was mocked online. 

Check out what Pantone's Color of the Year looks like below:

Article originally appeared on Adweek Advertising & Branding: Link.

Tony Parker and Other Pro Athletes Become Knights in New Video Game Ads

The thrills of an NBA game or MMA fight are equally as thrilling as the virtual combat that happens in a video game—so says a new campaign for mobile game Throne: Kingdom at War.

The ads feature San Antonio Spurs' Tony Parker, MMA former middleweight champion Anderson Silva, Washington Capitals' Alexander Ovechkin and Atletico Madrid soccer star Fernando Torres, all dressed in medieval armor, to show how elements of gamesmanship and athleticism can be found in the video game's fictional world. In the game, players fight to claim the ancient throne of the Kingdom of Amaria, building their own towns and armies to gain power.

"The purpose of this campaign is to highlight the spectrum of emotions that players can experience in the game, and exercise their desire to compete and achieve victory, whether alone or with a team," said Roman Zhdanov, vp of marketing at Plarium, the game's developer, in a statement. "We selected some of the best athletes across a variety of sports to convey this emotional lift that the game provides, because nearly everyone has seen the uplifting power of sports."

Parker, a huge gaming fan, is excited to be one of the faces of the campaign. "When I grew up, video games kept me out of trouble," he told Adweek. "When the opportunity came up, I thought it would be a great idea to be a part of it. As an athlete, you always want to be competitive, and when you're playing this game, your emotions are similar."
 

Article originally appeared on Adweek Advertising & Branding: Link.

Deutsch Wins Shock Top, Expanding Its Portfolio With Parent Company A-B InBev

Shock Top selected a new agency today, naming Deutsch's New York office as its newest partner.

"I'm pleased to share that Shock Top has brought on Deutsch as our agency of record. We're excited to work together on some great creative in 2017," Jake Kirsch, vp, Shock Top, said in a statement.

Shock Top had been working with Anomaly in Toronto. The agency most recently worked on the brand's Super Bowl 50 spot, part of its "Live Life Unfiltered" campaign, starring comedian T.J. Miller and a talking Shock Top orange mascot. In early August, the brand announced it would be looking for a new agency to work with, but did not label it a creative review as Anomaly was not Shock Top's agency of record.

According to Kantar Media, A-B InBev spent roughly $21.6 million in measured media on Shock Top through the first half of 2016.

The move comes just a few months after Shock Top parent company Anheuser-Busch InBev awarded Deutsch with lead creative duties for Busch. Deutsch now handles all of the Busch brands including Busch, Busch Light and Busch Ice. At the time, A-B InBev senior director of value brands Chelsea Phillips noted Deutsch's "track record of inventive, award-winning CPG and beverage campaigns," as a main draw for working with the agency. Busch also announced earlier in the week that it would be running its first Super Bowl spot in 2017, but no word yet on whether Shock Top will be back in the game as well.

The appointment comes shortly after Deutsch added Uber to its client roster, making it the first U.S. agency to work with the ride-sharing app. It also follows the agency's loss of both the Sprint and Pizza Hut business to Droga5.

Article originally appeared on Adweek Advertising & Branding: Link.