BrandCrap Blog

Branding for Common Lot by Perky Bros“Common Lot is the first…

Branding for Common Lot by Perky Bros

“Common Lot is the first restaurant from Chef Ehren Ryan. Anointed the black sheep of his family, the restaurant draws upon Ehren’s globally diverse culinary background and free spirit. Design is inspired by utilizing the idea of common pasture, wayward sheep and shared plates, playfully moving the common, equal spaced O’s in the logotype and abstracted sheep illustrations about the natural printed materials. It’s unpredictable and at times rough around the edges, but always intentional and thoughtful—just like its host.”

Perky Bros exists to help brands gain clarity, value and distinction through design. They create visual identities, websites, packaging, print materials and any odd or end necessary to create an authentic experience. Working with startups to more established brands, they like to keep their approach flexible. Regardless of what they’re tackling, they strive to offer solutions built on plain-spoken, ambitious ideas – always grounded in research and meticulously crafted in their execution.

Article originally appeared on The Design Blog: Link.

Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston Globe, Reddit, Spotify and many others. 

Underscoring how all kinds of players were negatively impacted, Daniels said she only received two orders on Friday, when she normally gets around 35. That's a 178 percent nosedive in terms of revenue. 

"The only reason that I was able to receive those [two] orders was because they came from Canada … and they were not affected by that internet provider," Daniels said.  

The outages were caused by a distributed denial-of-service—or DDoS—attack on web-domain provider Dyn. It all started in the morning, when a slew of digital publishers and other ecommerce players were hit by the cyberattack, causing their sites in some parts of the U.S.—chiefly on the East Coast and in Southern California—to go out, a problem that lingered into the late afternoon. 

"I am self-employed, so losing an entire day of pay is financially devastating for me," Daniels said. "One of my customers ordered something that she needed to have printed [on Friday] for a party [on Saturday], and I was not able to get it to her."

A handful of marketers' comments below Adweek's posting of its cyberattacks story on Facebook tell a tale of ecommerce players losing sales, business-to-business players not getting leads, research surveys being completely stalled and email campaigns going dark.

One commenter wrote that her email service provider was part of the outage: "Constant Contact has been down! I'm about ready to permanently switch to Mail Chimp … but that's been on my mind for a while."

Adweek also contacted a few midsize marketers who expressed troubles on Facebook, but each of them declined to elaborate further. Indeed, it's not exactly good PR to publicly admit your employer's business has been damaged.

But it seems fairly clear the damage was widespread. 

Article originally appeared on Adweek Advertising & Branding: Link.

My Type of Beer – If Beer Brands used Font Names by Alec Hughes


My Type of Beer is a fun can of beer can brand project that uses font style names for actual beer brand names, designed by Englishman, Alec Hughes. My absolute favourite, in terms of general aesthetics, style and boldness, is the Futura Sharp Bold can of beer. That is very much My Type of Beer can. If […]

🔗 My Type of Beer – If Beer Brands used Font Names by Alec Hughes

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Article originally appeared on The Logo Smith: Link.