Category: BrandNew

Linked: Capital Crime

Noted back in October of last year, Quinnipiac University’s logo was met with immediate friction mostly due to the lack of a capital “U” in “university”. Now, signers of a change.org petition are getting what they wanted, with “UNIVERSITY” set in all caps… although the Capital Crime


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Noted back in October of last year, Quinnipiac University’s logo was met with immediate friction mostly due to the lack of a capital “U” in “university”. Now, signers of a change.org petition are getting what they wanted, with “UNIVERSITY” set in all caps… although the font size and letterspacing make it look more like small caps which would be delightfully devilish as that would imply that it’s actually typeset in all lowercase.

Article originally appeared on Brand New: Link.

Spotted: New Logo for Lowell Spinners by FS Design

New Logo for Lowell Spinners by FS Design


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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

Article originally appeared on Brand New: Link.

Reviewed: Friday Likes 196: From Lukas Vanco, Hyperquake, and Richards Partners

Some bold simplicity throughout the projects this week, with work from Bratislava, Cincinnati, and Newmarket.

“From Lukas Vanco, Hyperquake, and Richards Partners”

Friday Likes 196

Some bold simplicity throughout the projects this week, with work from Bratislava, Cincinnati, and Newmarket.

Magneting by Lukas Vanco

Magneting by Lukas Vanco

Magneting is an online marketing agency based in Bratislava, Slovakia, helping their clients through data analysis and measurement, which served as the trigger for the identity by local designer Lukas Vanco: “[The] visual brand concept is inspired on waving as a process of data acquisition. Also works great in relation to the name- vibration, tension and rhythm in meaning of magnetism.” Something might be getting lost in translation but, yeah, I get it. I really dig the different, wonky “M”s and “MMMM” patterns and how they can adapt to different heights. The wordmark is okay and the overall typography could use some extra oomph but the general texture and dynamism created by the “M”s has a certain kind of… I don’t know… attractive magnetism. See full project

The Garage Group by Hyperquake

The Garage Group by Hyperquake

The Garage Group is an innovation and growth strategy firm in Cincinnati, OH, that, you guessed it, started its business in a garage. Originally a 2-person firm, it now has over a dozen employees not in a garage. The original logo already featured one of those classic, unfinished, unadorned light bulbs you find in creepy basements and garages with the little chain to turn on but as you’ll see on the project link, it was kind of crummy. The new logo by local firm Hyperquake fixes the original concept beautifully with a rugged, industrial aesthetic that resolves into a bad-ass, badge-like logo. The wordmark is garage-y as well but doesn’t go full grunge to avoid scaring clients. The applications are okay but, to me, the highlight was the light bulb logo. See full project

Fabric by Richards Partners

Fabric by Richards Partners

Fabric is a residential development in Onehunga, a suburb of Auckland City in New Zealand with many industrial businesses setting up shop there. The development takes its name from the site’s previous life as a clothing factory. The identity by Newmarket, Auckland-based Richards Partners brings the name to life with “fabric” letters stitched together with hyphens. Each character in the alphabet is the width of “F-A-B-R-I-C” repeated vertically 14 times. The letters have a great texture small and when used big, as in the cover, it takes a minute to see the “F”, giving the identity two different feels and ways of showing of the letters. The applications are elegant and contemporary with crisp layouts and a simple color palette. See full project

Article originally appeared on Brand New: Link.

Announced: On Feedback

I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have

“Acknowledged”

On Feedback

I have read each comment and reaction on Twitter regarding the new design. Technical issues will be addressed. Design issues are being (re-)considered (like the appreciation of the old logo or the new color palette). Philosophical issues (like home page approach) are not. I have been neglecting a few other projects these past few months so I have to tend to those for a moment but I will definitely be making some adjustments here and there in the coming weeks. I sincerely appreciate all the constructive feedback… I think if Brand New has proven anything over the years is that I do listen to your feedback and try to integrate some of it as best as I can. Some of the changes to the changes might be welcome by some and not by others or seen as flaky (perhaps reverting to some version of the old logo) but it’s all a matter of finding the right balance. Since we are a pretty nimble operation we can easily adjust to get the best of both worlds: what we (2 people) want and what you (thousands of people) want.

Article originally appeared on Brand New: Link.

Spotted: New Logo for Tunisia (Tourism)

New Logo for Tunisia (Tourism)


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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

Article originally appeared on Brand New: Link.

Spotted: New Logo for HESTA

New Logo for HESTA


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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

Article originally appeared on Brand New: Link.