Category: BrandNew

Linked: NASA Worm Licensing

NASA has been issuing permissions to use its iconic (and retired) “worm” logo for fashion and other merchandise. Houston, we have cha-ching. NASA Worm Licensing


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NASA has been issuing permissions to use its iconic (and retired) “worm” logo for fashion and other merchandise. Houston, we have cha-ching.

Article originally appeared on Brand New: Link.

Noted: Follow-up: New Logo and Identity for WSP by Sid Lee

“As one of the world’s leading professional services firms, WSP provides technical expertise and strategic advice to clients in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors. We also offer highly specialized

“Wassup?”

Follow-up: New Logo and Identity for WSP by Sid Lee

“As one of the world’s leading professional services firms, WSP provides technical expertise and strategic advice to clients in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors. We also offer highly specialized services in project delivery and strategic consulting. Our experts include engineers, advisors, technicians, scientists, architects, planners, surveyors and environmental specialists, as well as other design, program and construction management professionals. With approximately 36,000 talented people in 500 offices across 40 countries, we are uniquely positioned to deliver successful and sustainable projects, wherever our clients need us.”

Design by
Sid Lee

Related links
Sid Lee press release
Brand New Spotted post

Relevant quote
Sid Lee worked closely with WSP in creating a brand platform that is reflective of their strong and forward-looking view of the industry. One that speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities. […] Along with the new identity, the brand is now supported by unique photography, combining striking work with rich textures, bustling urban crowds, and moments of human reflection featuring WSP employees. The brand platform aims to invite the beholder into the WSP world; to let them complete the equation, and be part of the work and intelligence of engineering, while remaining open to the endless possibilities.

Images (opinion after)

Follow-up: New Logo and Identity for WSP by Sid Lee
Logo.
Follow-up: New Logo and Identity for WSP by Sid Lee
Underlying grid. Kinda figured that one out on my own (except for the how they spaced the letters… that’s nice).
Follow-up: New Logo and Identity for WSP by Sid Lee
Stationery.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Desktop/laptop and mobile website.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Brochure spreads.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Photo libraries.
Follow-up: New Logo and Identity for WSP by Sid Lee
Lots of stuff with the logo on top.
New look introduction video; kinda long in the first part.

Opinion
I posted about the WSP logo redesign in the Spotted section earlier this month and it’s been one of my favorite from that whole group. It’s sort of a typical design exploration one goes through when making logos but it works well here as the end result with this set of letters, each being completely different — you’ve got your diagonal in the “w”, your curve in the “s”, and your stick and ball in the “p”. The applications have a good corporate feel but with the rich coral red/orange/pink color it livens up quite a bit. The photo libraries, in their subdued tones, make for great backgrounds too. Overall, a solid redesign.

Article originally appeared on Brand New: Link.

Reviewed: Friday Likes 207: From Farmgroup, brandcraft, and Studio Beau

Unplanned, all three projects this week have an Asian influence by design or setting, with work from Bangkok, Hong Kong, and Montréal.

“From Farmgroup, brandcraft, and Studio Beau”

Friday Likes 207

Unplanned, all three projects this week have an Asian influence by design or setting, with work from Bangkok, Hong Kong, and Montréal.

Holy Moly by Farmgroup

Holy Moly by Farmgroup

Holy Moly is a sweet and savory pie shop in Bangkok that has all the makings of a classy retailer, including a marble display box and copper finishes throughout, but things take a turn for the idiosyncratic with the identity by local firm Farmgroup that introduces some, literally and metaphorically, rough-around-the-edges illustrations. These take over everything, from the interior’s walls and aforementioned marble display case to the packaging, stickers, and every other application. Check out this video touring the mini shop and showing more of the applications. The result may not be your usual design cool but it has attitude and personality to spare. I almost forgot to mention that it solely uses Cooper Black, which, to me, is always a win. See full project

RPSA by brandcraft

SRPSA by brandcraft

RPSA is the work/life moniker of Romain Aubert, a self-starter, tech-world consultant living in Hong Kong but hailing from France — he has also sailed over 8,000 miles. This background is captured all in the logo by Hong Kong-based brandcraft: “The crest is designed to abstractly represent an olive tree and its roots and a ship’s hull and the waves of the ocean.” The icon is beautifully crafted and, indeed, can have multiple reads but, also, if you have no idea what it means it’s just damn pretty to look at. The logo is minimally applied to stationery in silver ink and foil and complemented with lovely serif typography, making it just a tad more subdued than Holy Moly above. See full project

Maneki by Studio Beau

Maneki by Studio Beau

Maneki is a Pan-Asian counter restaurant in Montréal, Quebec, serving a mix of dishes in a rather lively and colorful setting. The identity by local firm Studio Beau purposely takes Asian stereotypes and clichés to deliver an eclectic, vibrant, set of illustrations and in-your-face typography that may not be to everyone’s taste but is undeniably attention-grabbing. The logo itself is a super funky wordmark that challenges readability but ultimately makes for a highly distinctive logo… one that looks extra electric in neon. See full project

Article originally appeared on Brand New: Link.

Spotted: New Logo for Conmebol

New Logo for Conmebol


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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

Article originally appeared on Brand New: Link.

Linked: Darker Universal

Universal has unveiled the logo for its “Dark Universe”, a series of films reviving the studio’s classic monster characters. The logo complements Universal’s and features a score by Danny Elfman (that can be seen and heard at the end of this promo piece). Darker Universal


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Universal has unveiled the logo for its “Dark Universe”, a series of films reviving the studio’s classic monster characters. The logo complements Universal’s and features a score by Danny Elfman (that can be seen and heard at the end of this promo piece).

Article originally appeared on Brand New: Link.

Spotted: New Logo for Interactive Brokers

New Logo for Interactive Brokers


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About Spotted posts
No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.

Article originally appeared on Brand New: Link.