Tagged: Creative Director

Annie’s Homegrown Sets Bunnies Loose in a Grocery Store for Shamelessly Cute Ad

Annie's Homegrown hops online with a campaign featuring bunnies. So many bunnies.

Created by the Bell Shop, in-house agency for Annie's parent General Mills, the Facebook and Instagram push consists of cottony tales anchored by 30 seconds of mind-melting adorbs. 

Here's the anthem spot: 

It can't be hygienic to set those cuddly critters loose all over the aisles like that, can it? And the punny tagline, "Organic for Everybunny"—suggesting the range and affordability of Annie's product line—is enough to curl your whiskers. 

"We built the campaign to be newsworthy, enjoyably quirky and memorable," says client marketing director Dan Stangler. "Bunnies have been at the heart of our brand identity since we were founded back in 1989. We have been sharing bunny content on our social channels for years, and it continues to be some of our most popular content." 

Annie's stamps a cartoon "Rabbit of Approval" named Bernie on its packaging, and some of its products are shaped like rabbits. These include the cheddar pasta in the "Chewdown" clip below, which features a bunny facing off against a cute kid (a human kid, not a young goat). 

Ah well, the bunny tried its best. Maybe the leporidae will fare better with granola bars:

Humanity wins again! (By a hare's breadth, so to speak.) 

Finally, folks don rabbit ears because, well, that's just how they wanna roll: 

"We hope consumers take away the fact that Annie's is bringing organic versions of foods their families love to more places in the store—it's not just in the Mac & Cheese and snack aisle," says Stangler. "We're now bringing the goodness of Annie's to the dairy aisle, the cereal aisle and even the frozen aisle in categories kids love, and parents loved when they were kids."

For the lead spot, shot after hours in a Minneapolis market, "30 'show bunnies' were brought in from a local handler who typically enters bunnies in pageants—this was their first commercial," Stangler says. (Yes, bunny beauty pageants are a thing.)

Predictably, the cute cast members had a few issues taking direction. 

"Bunnies aren't exactly the easiest animals to work with," Stangler says. "They definitely kept us on our toes during the all-night shoot. We had to do numerous takes because, well, let's just say that bunnies were trying to 'multiply' on set. They are frisky little animals." 

Hey, rabbits—get a room!

CREDITS Client: Annie's
Marketing Director, Annie's: Dan Strangler
Agency: The Bell Shop
Chief Creative Officer: Michael Fanuele
Creative Director: Carol Henderson
Writers: Robb McNeill, Tony Libera
Director: Jonathan Nowak
Senior Producer: Amanda Bastian
Producer: Barth Ward
Production Company: Rain&Shine at Pixel Farm
Post Production: Pixel Farm

Article originally appeared on Adweek Advertising & Branding: Link.

Need a Creative Director? You Can 3-D Print This One

It's not enough for Johnnie Ingram to leave his footprint on the ad business.

The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues "can have a little piece of Johnnie wherever they may go," according to the agency's tongue-in-cheek announcement of his arrival on the West Coast. 

A tech lover who has worked at Saatchi & Saatchi, Juniper Park, Leo Burnett and Taxi on brands like Mini Cooper, Burger King, Kraft and Cheerios, Ingram tapped into Team One's nascent VR lab—an in-house geek-dream repository of Oculus Rift headsets, supercomputers and development software—for this project. 

One of the lab's creative technologists spent about an hour tinkering with a Kinect to produce "3D Johnnie," which can be printed "so he'll always be by your side." This, the agency adds, is "not creepy at all." You also have rendering options for the image, and the ability to enjoy it in full VR mode, if you fancy the idea of joshing around with the disembodied upper-half of a creative director. 

Ingram, who will work on Lexus and other Team One clients, joins an ongoing cross-country relocation boom, which has seen a flood of senior-level creative executives leave New York for Los Angeles. But in Ingram's case, he—or at least his upper-body avatar—could end up being bicoastal.

Definitely not weird.

Check out Ingram in good old-fashioned 2-D below. 

Article originally appeared on Adweek Advertising & Branding: Link.

Quiz: Which Marketing or Media Job Is Right for You?

Whether you're just preparing to enter the working world or you're rethinking your career path, you might need some ideas on where to focus your efforts.

The marketing and media industries are packed with interesting job options, and it might turn out you're perfect for a line of work you've never considered.

Take this quick quiz to find out where you might be a perfect fit:

 

Quiz: What's the Right Marketing or Media Job for You?

 

Today's marketing and media industries are overflowing with career options, but which one is your perfect fit? This Adweek quiz will help you find out.

 

You'd Make a Great Writer

 

You have a creative streak and a knack for expressing your ideas in writing. Your emails are beautifully lucid, your tweets are snappy and your options are practically boundless (unless you were looking to make big bucks right out of college). In today's market, marketing agencies and publishers alike are hungry for great writers like you.
 
Possible job titles:
Copywriter
Reporter
Staff Writer
Content Creator
Content Specialist
Content Planner

 

You'd Make a Great Designer

 

You see the world through a creative lens—spotting beauty, connections and interesting ideas where others might not. And you love learning new ways to share that vision with your friends, followers and the world, be it by snapping photos, making videos or creating illustrations.
 
Possible job titles:
Art Director
Design Director
Artist
Illustrator
Motion Graphics Designer
User Experience (UX) Designer
Visual Effects Artist

 

You'd Make a Great Creative Director

 

You're that rarest of combinations: a creative spirit AND a leader. Whether you come into the role through a writing, strategy or design background, you're always looking for the bigger idea, one that transcends advertising or day-to-day content creation. And you love buying the first round of drinks after a killer project is live or a pitch is complete.
 
Possible job titles:
Creative Director
Creative Lead
Editor
Content Strategist
Creative Strategist
Chief Creative Officer
Creative Evangelist
Creative Innovation Director

 

You'd Make a Great PR / Social Strategist

 

Where others see noise and information overload, you see an ocean of opportunity that can only be sailed by the quick-witted, adaptive and insightful. Your comfort with social media and digital communication make you a hot commodity among marketers and publishers alike.
 
Possible job titles:
Social Specialist
Community Manager
Communications Specialist
Communications Director
PR Strategist
Social Strategist
Social Editor
Engagement Specialist
Event Planner
Viral Content Strategist
Influencer Marketing Specialist

 

You'd Make a Great Media Planner or Buyer

 

Billions of dollars are spent on advertising each year, and where that money goes is largely determined by media planners and buyers. Your natural ability to balance research with strong recommendations makes you an ideal pick for this vital industry. Creatives may not find it sexy, but you'll never be lacking in job opportunities.
 
Possible job titles:
Media Planner
Media Buyer
Media Assistant
Media Researcher
Media Coordinator
Media Analyst
Digital Media Planner

 

You'd Make a Great Account Manager

 

Clients: Can't live with 'em, can't let your co-workers bury them in an unmarked grave. Your talents as a results-oriented diplomat will make you perfect for the vital role of supervising an account, whether in the agency world or keeping a publisher's advertisers happy.
 
Possible job titles:
Account Coordinator
Account Supervisor
Account Manager
Account Lead
Client Relations Manager
Client Specialist

 

You'd Make a Great Analytics Specialist

 

Spreadsheets are like an extension of your soul. Numbers, data, charts: These are your true friends, while humans so often fail you. Your ability to measure, analyze and visualize will open countless career doors, and if marketing and media don't work out, almost any other industry would be happy to have you.
 
Possible job titles:
Analyst
Analytics Lead
Business Analyst
Data Analyst
Data Visualization Specialist
Reporting Analyst
Statistical Specialist
Director of Sales Analytics

 

You'd Make a Great Project Manager or Producer

 

Your talents for organization, collaboration and time management make you one of the most valuable resources any modern marketer or publisher could ask for. Project managers and producers use a mix of technology and diplomacy to keep complex projects running on time and on budget.
 
Possible job titles:
Project Manager
Producer
Project Supervisor
Video Producer
Digital Producer
Project Coordinator
Project Administrator
Production Specialist
Production Manger
PMO Specialist

 

You'd Make a Great Brand Strategist

 

You love finding out what people want and why. You have strong instincts for consumer behavior and business trends, and you're willing to back it up with research and observation. Brands and agencies alike will clamor for your skills, though it might take some time to work your way up the ranks, spending long hours writing briefs on deadline. All that effort will be rewarded with a long career rich in opportunities.
 
Possible job titles:
Brand Strategist
Research Specialist
Strategic Planner
Communications Planner
Consumer Intelligence Specialist

 

You'd Make a Great Entrepreneur

 

Why waste your best years toiling away for someone else's profit? Your ambition, drive and talent make you the perfect person to launch your own business, whether it's a tech-savvy startup, a niche agency or an innovative new publication. A few years of full-time work might help you learn what you need to know, but don't wait too long to follow your dream, or you'll risk getting stuck in the corporate rut.
 
Possible job titles:
Founder
Owner
President
CEO
Partner
Publisher

 

You'd Be Great at Business Development or Sales

 

You can close a deal. Your talents for networking, negotiation and seizing opportunities to win new clients will make you a star on the sales or business development team of just about any organization in marketing and media. And they'll make you a good bit of money, too. You're part of a new breed of sales talent, one that relies more on conversation and candor than cheesy grins and big promises, and you'll never be lacking job opportunities.
 
Possible job titles:
Business Development Specialist
Business Development Officer
New Business Planner
New Business Director
Client Growth Officer
Sales Account Executive
Sales Manager
CMO

 

You're happiest at work when you

Can write, uninterrupted, with distractions blocked out

Create something beautiful

Come up with a bold, ass-kicking new idea

Browse social apps to catch up on the world

Make a solid plan come together

Hear that your client is ecstatic

Bring order to chaos

Become an overnight expert in a complex topic

Close a deal

At a party, you can be found…

Befriending the bartender

Overthinking the host's music selections

Soaking in the ambience, possibly under an influence

Organizing a group plan for where to go next

Flirting effortlessly and incorrigibly

At the center of everything, because you're the host

Snapchatting your friends who didn't come

Scanning the bookshelves and magazine stacks

Asking a stranger about his or her life story

Which famous figure would you love to share a meal with?

David Foster Wallace

Frida Kahlo

Mark Zuckerberg

Anna Wintour

Oprah Winfrey

Warren Buffett

Abraham Lincoln

David Ogilvy

Elon Musk

You're stuck in a waiting room. What do you read?

Vanity Fair

The New York Times

BuzzFeed

Slack notifications

FiveThirtyEight

Adweek

Your LinkedIn notifications

Flipboard

Tumblr

What's your ideal work attire?

Jeans and an old concert T-shirt

Thrift store chic

Something #ootd-worthy

Professional but not stuffy

Crisp, impeccable, maybe a bit intimidating

"Listen, Chairman Mao, I'll wear what I want to wear"

Dark colors, earth tones … whatever hides coffee stains

The best that Stitch Fix or Trunk Club have to offer

Like Olivia Pope and Raymond Reddington had a fashion baby

What's your spirit animal?

undefined

undefined

 

undefined

undefined

undefined

undefined

undefined

undefined

Your personal hell is…

A three-hour meeting with no food

Endless, icy rejection

Having to order off a Dollar Menu

Los Angeles

Brooklyn

Public speaking. While naked.

A week without internet access

A group project where no one but you does anything

Filling out time sheets

Among your friends, you're known as…

The Responsible One

The Crazy One

The Sarcastic One

The Genius

The Charmer

The Brutally Honest One

The Stylish One

The Overthinker

The Mellow One

If you had to switch careers, you'd become…

A venture capitalist

A singer-songwriter

A cop

A computer scientist

A circus ringleader

A politician's chief adviser

A performance artist

A woodworker

A chef

What's the best perk an employer can offer?

Fresh-brewed gourmet coffee, 24/7

Bring your dog to work

Everyone gets a private office

Open bar after 4

401(k) with a 1-to-1 match

Unlimited maternity/paternity leave

Annual company getaway to Barbados

Work from home whenever you'd like

Kitchen with free dinner served nightly

 

 

Article originally appeared on Adweek Advertising & Branding: Link.

Linked: Behind the Scenes on Alaska Airlines

TheDesignAir talks to David Bates, Creative Director at Hornall Anderson, and gets some behind the scenes photos of their Alaska Airlines redesign. Some of the stuff looks more interesting than the final result….

Article originally appeared on Brand New: Link.

A Transformer-like Razor Battles a ‘Lube Strip’ in Schick’s Super Bowl Spot

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday.

A 30-second Super Bowl commercial created by J. Walter Thompson for the Edgewell Personal Care brand coincides with the launch of the new Schick Hydro 5. The spot opens with two razors—one, a Schick Hydro—morphing, Transformers-style, into robots. Then they get ready to battle.

"We're really excited to launch the new 'Robot Razors' TV spot for Schick Hydro during this year's Super Bowl," Charlie Kling, group marketing director for men's systems at Edgewell, told Adweek in an email. "It's a great way to reach millions of guys who we think will be excited to check out the new and improved features of the Schick Hydro 5. The new 30-second spot also features a little friendly competition that fits right in with the overall spirit of the Big Game." 

"Robot Razors" is slated to run during the first break of the fourth quarter on Sunday. The brand hasn't run a Super Bowl ad since 2007, when it advertised the Schick Quattro in a spot called "Shave Lab."

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

CREDITS

Agency: J. Walter Thompson New York
Client: Edgewell Personal Care, Schick Hydro

Executive Creative Director: Sarah Barclay
Creative Director(s): Billy Faraut, Greg Erdelyi
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Brent Choi
Planning: Joydeep Dey
Global President, Retail: Claire Capeci
Account Management: Ariel Stern, Erik Wagner, Jenai Domingo, Carmen Candelario
Executive Producer: Mary Ellen Verrusio
Senior Producer: Philip Schneider
Assistant Producer: Liam Golding
Director of Music & Radio: Paul Greco

Production: The Mill+
Director – Ben Smith
Senior Content Producer – Nic Barnes
Executive Producer – Zu Al-Kadiri
Director of Photography – Adam Carboni
Production Supervisor – Tia Perkins
Production Coordinator – Andre Slaughter

Post Production: The Mill+
Post Producer – Colin Moneymaker
Editor – Charlotte Carr
Shoot Supervisor – Jeff Lopez
Lead Compositor – Kyle Cody
2D Artist – Yoon-sun Bae
3D Lead – Jeff Lopez
3D Artist(s) – Paul Liaw, Alex Allain, Christine Kim, Dave Barosin, Eric Lane, Goran
Ognajanovic, Ivan Joy, Justin Diamond, Nick Couret, Olivier Varteressian, Ren Hsien-Hsu,
Tim Kim, Todd Akita, Tom Cushwa, Xuan Seifert, Yong Chan Kim
Concept Development – Kurt Kaufman, Paul Liaw, Mark Yates
Design – Sally Reynolds, Pierce Gibson
Colorist – Fergus McCall
Telecine Producer – Natalie Westerfield
Telecine Coordinator – Evan Bauer

Music Production: Amber Music
Original Composition: Amber Music
Executive Producer: Michelle Curran
Music Supervisor/Producer: Mike Perri
Composer: Jack Matthias

Sound Design: Henryboy
Executive Producer: Kate Gibson
Sound Designer: Bill Chesley

Article originally appeared on Adweek Advertising & Branding: Link.

Giant Sexting Emojis Welcome a Condom for Threesomes in MTV’s ‘Sext Life’ Ad

Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined by giant condoms.

Banana and donut, eggplant and peach, pointer finger and OK sign—these emoji partners all embark on amorous trysts, but apparently (like the teens the spot is aimed at) they aren't using protection. That changes when wrapped condoms join the fun.

The tagline is: "Make foreplay a threesome. Add a condom."

The campaign, timed to World AIDS Day on Tuesday, includes a condom emoji keyboard built by Snaps, available at safesext.mtv.com. (Yes, Durex has been campaigning to create a condom emoji, but hasn't scored so far, so this is the next best thing for sexts.)

The spot was directed by Oscar-winning film editor Angus Wall. The emoji costumes were made by Casey Storm, costume designer for Where the Wild Things Are. We're told the actors playing the emojis were mostly dancers, and that the woman playing the donut was a circus performer who had to stay contorted in oblique crunches during filming.

CREDITS
Client: MTV/Staying Alive Foundation
SVP, Social Responsibility, Viacom International Media Networks and Executive Director, MTV Staying Alive Foundation: Georgia Arnold
VP, Creative Director, Social Responsibility, Viacom International Media Networks: Julie Allen

Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Chief Creative Officer: Leslie Sims
VP, Group Creative Director: Nathalie Brown
Associate Creative Director: Kate Lummus
Executive Director of Integrated Production / Producer: Greg Lotus
Digital Producer: Catherine Patterson
Head of Design: Hamish Mcarthur
Chief Strategy Officer: Dick deLange
Strategy Director: Mary Mazza
Strategists: Alison Geraghty, Ethan Scott
Account Management: Ruchi Ruparel, Tre Jordan

Production Company: Elastic
Director: Angus Wall
Executive Producer: Jennifer Sofio Hall
Producer, Live Action: Kelly Christensen
Designers:  Lyn Cho, Erika Bird, Jon Foresman
Art Director:  Leanne Dare
Costume Designer: Casey Storm

Editorial: Rock Paper Scissors
Editor: Austyn Daines
Executive Producer: Angela Dorian
Producer, Post Production: Helena Lee

Music: Travis+Maude
Executive Producer: Kala Sherman
Creative Director/Composer: David Wittman

Emoji Keyboard Developer: Snaps
Founder: Vivian Rosenthal
CEO: Christian Brucculeri
CIO: Dan Kaufman
Head of Product: Austin Bone
Director of Client Services: Chris Brown

Modstar
Biagio Goetzke – EP, Modstar
Alex Sheyn – Designer, Modstar

Photographer: Olivia Bee

Article originally appeared on Adweek Advertising & Branding: Link.