Tagged: Donald Trump

Misogynistic Vintage 1950’s Ads with Sexist Quotes from Donald Trump

Saint Hoax, an anonymous: artist; satirist; and sociopolitical activist; took some vintage 1950’s misogynistic advert’s, and added the truly repugnant sexist quotes from Donald Trump. I’ve seen these original vintage adverts doing the rounds, and they are pretty awful then, but adding Trump’s various ‘quality’ sexist quotes, well… shocking. I don’t condone this language in ANY way whatsoever; I […]

🔗 Misogynistic Vintage 1950’s Ads with Sexist Quotes from Donald Trump

Copyright © 2006-2016 All Rights Reserved The Logo Smith | Freelance Logo Designer, Brand Identity & Graphic Design Studio

Article originally appeared on The Logo Smith: Link.

What Marketers Need to Know About Internet of Things Data Security in 2017

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, Hillary Clinton's emails were infamously hacked and ultimately doomed her run for the White House, and Twitter, PayPal, Spotify, The New York Times and other publishers experienced lengthy outages. What's more, 2017's promised proliferation of Internet of Things technology—everything from smart crockpots to connected cars to personal robots—will make consumer information as equally imperiled as it is rich. "Vulnerabilities are inherent to all internet communications," said W.L. Donaldson, CEO of security player Nomx and former United States Marine Corps webmaster at the Pentagon.

So to kick off a new year of technological innovation, we tapped into his expertise to provide a quick tutorial on what marketers need to know as they head into uncharted territory. 

This is the new normal 




The recent, massive Yahoo attack, in particular, underscores how data security can affect anyone and everyone. "We need to accept that the landscape—where hacks and cybersecurity breaches exist—is our reality now," Donaldson said. "The question remains how we will deal with the challenges this new normal presents."

It was inevitable 

The internet wasn't designed for safety. "It was built for redundancy and not security; i.e., we're not on it to survive, we are on it for convenience," he explained. "And convenience normally sacrifices security."

Why IoT is scary

Donaldson stated that all cyberattacks can be categorized into at least one of six key vulnerabilities: transmission, routing, acceptance of data, communications header data (or metadata), encryption and storage. If just one of these elements is compromised on a device or in a system, he said, a breach can occur.

Brands are at stake 

As Wendy's can attest after its six-month data saga last year, security failings—when played out in public—can wreak reputational havoc. Consumers put faith in brands enough "to give their most personal information, and in exchange users trust that their providers will protect and secure it," Donaldson remarked.

Donald Trump factors in

The incoming Republican administration is widely expected to more be aggressive in digital spying, and Donaldson suggested that "marketers must be aware of the changes that may be put into effect on [the nation's] cybersecurity policies."

People may take matters into their own hands 

Out on the cutting edge, he proclaimed, numerous data-worried citizens have already begun storing and protecting their personal information. "The next logical technical step is to allow home-based servers to provide the same services as remote clouds," he said.

This story first appeared in the January 2, 2017 issue of Adweek magazine.
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Article originally appeared on Adweek Advertising & Branding: Link.

Hillary Clinton and Donald Trump’s 5 Buzziest Tweets of the Election

Twitter has been front and center during this year's election season, and the Twitter-happy GOP nominee Donald Trump has had much to do with that. But his Democratic rival Hillary Clinton has had noteworthy success on the microblogging platform as well—in fact, her buzziest barbs have, at times, outperformed Trump's when it came to retweets and likes. 

Simply Measured dug up each candidate's 5 top tweets when it comes to engagement (retweets and likes). Check them out below in descending order, with the best saved for last. Clinton had the tweet with the greatest engagement, so we'll start with her.

HILLARY CLINTON 

5. Debate rallying cry

4. The banter didn't stop at the dais

3. The big reveal

2. Fact-checking

1. Social gut punch

DONALD TRUMP

5. From the GOP convention halls

4. Reacting to the hot mic video scandal

3. The taco bowl tweet

2. Defending his wife against accusations of convention-speech plagiarism

1. Jabbing back at Clinton's best shot of the season

Article originally appeared on Adweek Advertising & Branding: Link.

Donald Trump and Hillary Clinton Have Been Spending the Most Money on These Ads

As the presidential race enters its final week, Hillary Clinton has been dominating the national ad spend, but Donald Trump is making up for lost time with a late, pricey surge, topping $1 million a day.

According to data from iSpot.tv, which tracked national campaign spending from Oct. 18 to Oct. 30, Clinton outspent Trump nationally by $2.1 million, and her national spots aired almost two and a half times as often as Trump's did. In that two week period, Trump spent $7.8 million on national TV advertising, running 10 ads a total of 926 times. Clinton spent $9.9 million during that span, running 12 ads a total of 2,397 times.

iSpot.tv's data does not include local ad spending, where both candidates are flooding markets in battleground states like Florida and Ohio.

During those two weeks, Trump's ads appeared on TV screens 491 million times nationally, and had an average view rate of 91.8 percent (meaning 91.8 percent of each ad was actually watched, on average). Clinton's ads appeared on TV screens 620.6 million times nationally with an average view rate of 85.8 percent.

It's not surprising that Clinton's view rate is lower, given that she is running more national ads than Trump and audiences have had more exposure to her spots, and are therefore paying less attention to them.

Trump is focusing on bigger audiences, with 20 percent of his spending coming during prime-time hours. Clinton has dedicated 16 percent of her national ad budget to prime time, but she has spread her ads across more networks and dayparts, especially daytime and early fringe.

The iSpot.tv data shows that Trump has been making a late surge in national buys, spending more than $1 million per day beginning Oct. 26.

 

 

 
 

 

 

According to iSpot.tv, Trump's national ads aired most frequently on Fox, CBS, NBC, ESPN and CNN. He's targeting major broadcasts like the NFL, the World Series, college football, The Voice and The Late Show with Stephen Colbert.

Clinton, meanwhile, has been focusing on CBS, TNT, NBC, FX and A&E. Like Trump, she also has run national ads during The Late Show with Stephen Colbert, but she's also targeted NBA basketball, Today, Jimmy Kimmel Live and American Horror Story: Roanoke.

Trump's biggest spend day is Sunday (NFL day), with $2.1 million spent on the last two Sundays, while Clinton peaks with Wednesday—when American Horror Story airs—with $2.0 million spent over those two Wednesdays.

During that time, Trump's most aired, and most watched, national ad was "Change," which launched on Oct. 18 and focuses on Clinton's inability to enact meaningful change during her many decades in D.C. It aired 411 times and received 232 million national impressions. It had an estimated national spend of $4.9 million and a 85.3 percent view rate.

The Trump ad with the highest national view rate is "Laura," which also came out on Oct. 18 and focuses on a mother whose sons was murdered by an "illegal alien." That spot had 44 million impressions and an average view rate of 98.3 percent.

Clinton's campaign spent the most on its "Silo" ad, in which a former missile launch officer talked about his fear of Trump controlling the launch codes. That spot, which came out on Oct. 1, had 110 million national linear impressions on a $2.1 million spend. It had a 82.6 percent view rate.

But Clinton's most viewed ad during that time period was "Measure," which focused on improving the lives of American children. It launched on Oct. 6 and had 121 million impressions on a $1.7 million spend.

She had the highest average view rate for "Barbershop," which came out on Oct. 24, and featured African-Americans at a barbershop talking about Clinton, tying her to President Obama. The spot earned a 99.3 percent view rate with 3.8 million national impressions.

Clinton's national ads are reaching more women (53 percent of the audience for her ads is female), while the gender split from Trump's ads is an even 50-50.

Trump's national ads have been reaching an older audience than Clinton's spots. The demo breakdown of the audience for Trump's ads is 26.8 percent adults 18-34, 35.8 percent people 35-54 and 37.4 percent people over 55 years old. Clinton is reaching 28.0 percent adults 18-34, 36.2 percent people 35-54 and 35.8 percent people over 55.

Article originally appeared on Adweek Advertising & Branding: Link.