Tagged: Donald Trump

What Marketers Need to Know About Internet of Things Data Security in 2017

If nothing else, 2016 taught the world that data security has become incredibly critical. In the fourth quarter alone, Yahoo saw more than 1 billion accounts breached, Hillary Clinton's emails were infamously hacked and ultimately doomed her run for the White House, and Twitter, PayPal, Spotify, The New York Times and other publishers experienced lengthy outages. What's more, 2017's promised proliferation of Internet of Things technology—everything from smart crockpots to connected cars to personal robots—will make consumer information as equally imperiled as it is rich. "Vulnerabilities are inherent to all internet communications," said W.L. Donaldson, CEO of security player Nomx and former United States Marine Corps webmaster at the Pentagon.

So to kick off a new year of technological innovation, we tapped into his expertise to provide a quick tutorial on what marketers need to know as they head into uncharted territory. 

This is the new normal 




The recent, massive Yahoo attack, in particular, underscores how data security can affect anyone and everyone. "We need to accept that the landscape—where hacks and cybersecurity breaches exist—is our reality now," Donaldson said. "The question remains how we will deal with the challenges this new normal presents."

It was inevitable 

The internet wasn't designed for safety. "It was built for redundancy and not security; i.e., we're not on it to survive, we are on it for convenience," he explained. "And convenience normally sacrifices security."

Why IoT is scary

Donaldson stated that all cyberattacks can be categorized into at least one of six key vulnerabilities: transmission, routing, acceptance of data, communications header data (or metadata), encryption and storage. If just one of these elements is compromised on a device or in a system, he said, a breach can occur.

Brands are at stake 

As Wendy's can attest after its six-month data saga last year, security failings—when played out in public—can wreak reputational havoc. Consumers put faith in brands enough "to give their most personal information, and in exchange users trust that their providers will protect and secure it," Donaldson remarked.

Donald Trump factors in

The incoming Republican administration is widely expected to more be aggressive in digital spying, and Donaldson suggested that "marketers must be aware of the changes that may be put into effect on [the nation's] cybersecurity policies."

People may take matters into their own hands 

Out on the cutting edge, he proclaimed, numerous data-worried citizens have already begun storing and protecting their personal information. "The next logical technical step is to allow home-based servers to provide the same services as remote clouds," he said.

This story first appeared in the January 2, 2017 issue of Adweek magazine.
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Article originally appeared on Adweek Advertising & Branding: Link.

Hillary Clinton and Donald Trump’s 5 Buzziest Tweets of the Election

Twitter has been front and center during this year's election season, and the Twitter-happy GOP nominee Donald Trump has had much to do with that. But his Democratic rival Hillary Clinton has had noteworthy success on the microblogging platform as well—in fact, her buzziest barbs have, at times, outperformed Trump's when it came to retweets and likes. 

Simply Measured dug up each candidate's 5 top tweets when it comes to engagement (retweets and likes). Check them out below in descending order, with the best saved for last. Clinton had the tweet with the greatest engagement, so we'll start with her.

HILLARY CLINTON 

5. Debate rallying cry

4. The banter didn't stop at the dais

3. The big reveal

2. Fact-checking

1. Social gut punch

DONALD TRUMP

5. From the GOP convention halls

4. Reacting to the hot mic video scandal

3. The taco bowl tweet

2. Defending his wife against accusations of convention-speech plagiarism

1. Jabbing back at Clinton's best shot of the season

Article originally appeared on Adweek Advertising & Branding: Link.

Donald Trump and Hillary Clinton Have Been Spending the Most Money on These Ads

As the presidential race enters its final week, Hillary Clinton has been dominating the national ad spend, but Donald Trump is making up for lost time with a late, pricey surge, topping $1 million a day.

According to data from iSpot.tv, which tracked national campaign spending from Oct. 18 to Oct. 30, Clinton outspent Trump nationally by $2.1 million, and her national spots aired almost two and a half times as often as Trump's did. In that two week period, Trump spent $7.8 million on national TV advertising, running 10 ads a total of 926 times. Clinton spent $9.9 million during that span, running 12 ads a total of 2,397 times.

iSpot.tv's data does not include local ad spending, where both candidates are flooding markets in battleground states like Florida and Ohio.

During those two weeks, Trump's ads appeared on TV screens 491 million times nationally, and had an average view rate of 91.8 percent (meaning 91.8 percent of each ad was actually watched, on average). Clinton's ads appeared on TV screens 620.6 million times nationally with an average view rate of 85.8 percent.

It's not surprising that Clinton's view rate is lower, given that she is running more national ads than Trump and audiences have had more exposure to her spots, and are therefore paying less attention to them.

Trump is focusing on bigger audiences, with 20 percent of his spending coming during prime-time hours. Clinton has dedicated 16 percent of her national ad budget to prime time, but she has spread her ads across more networks and dayparts, especially daytime and early fringe.

The iSpot.tv data shows that Trump has been making a late surge in national buys, spending more than $1 million per day beginning Oct. 26.

 

 

 
 

 

 

According to iSpot.tv, Trump's national ads aired most frequently on Fox, CBS, NBC, ESPN and CNN. He's targeting major broadcasts like the NFL, the World Series, college football, The Voice and The Late Show with Stephen Colbert.

Clinton, meanwhile, has been focusing on CBS, TNT, NBC, FX and A&E. Like Trump, she also has run national ads during The Late Show with Stephen Colbert, but she's also targeted NBA basketball, Today, Jimmy Kimmel Live and American Horror Story: Roanoke.

Trump's biggest spend day is Sunday (NFL day), with $2.1 million spent on the last two Sundays, while Clinton peaks with Wednesday—when American Horror Story airs—with $2.0 million spent over those two Wednesdays.

During that time, Trump's most aired, and most watched, national ad was "Change," which launched on Oct. 18 and focuses on Clinton's inability to enact meaningful change during her many decades in D.C. It aired 411 times and received 232 million national impressions. It had an estimated national spend of $4.9 million and a 85.3 percent view rate.

The Trump ad with the highest national view rate is "Laura," which also came out on Oct. 18 and focuses on a mother whose sons was murdered by an "illegal alien." That spot had 44 million impressions and an average view rate of 98.3 percent.

Clinton's campaign spent the most on its "Silo" ad, in which a former missile launch officer talked about his fear of Trump controlling the launch codes. That spot, which came out on Oct. 1, had 110 million national linear impressions on a $2.1 million spend. It had a 82.6 percent view rate.

But Clinton's most viewed ad during that time period was "Measure," which focused on improving the lives of American children. It launched on Oct. 6 and had 121 million impressions on a $1.7 million spend.

She had the highest average view rate for "Barbershop," which came out on Oct. 24, and featured African-Americans at a barbershop talking about Clinton, tying her to President Obama. The spot earned a 99.3 percent view rate with 3.8 million national impressions.

Clinton's national ads are reaching more women (53 percent of the audience for her ads is female), while the gender split from Trump's ads is an even 50-50.

Trump's national ads have been reaching an older audience than Clinton's spots. The demo breakdown of the audience for Trump's ads is 26.8 percent adults 18-34, 35.8 percent people 35-54 and 37.4 percent people over 55 years old. Clinton is reaching 28.0 percent adults 18-34, 36.2 percent people 35-54 and 35.8 percent people over 55.

Article originally appeared on Adweek Advertising & Branding: Link.

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion pack—Trump Against Humanity: A Party Game About a Horrible Person.

Seriously. You couldn't make this shit up, and neither did they. 

The Collective scoured the media for the very best, most offensive and nonsensical Trump quotes they could find, limited themselves to 30 (somehow) and built their deck, which lets you take phrases like "Make ____ great again," and respond with stuff like "Father-Daughter Incest" or "A Short Fingered Vulgarian."

Jeffrey Da Silva, co-executive creative director of Sid Lee in Canada, came up with the idea at the start of the primaries. "Trump floods everyone's newsfeeds. He's the most talked about person in the world right now. We just couldn't help ourselves," he tells AdFreak. 

On getting the Collective to weigh in on Trump, Da Silva explains, "The Sid Lee Collective is a creative incubator that helps fund, produce and exhibit the passion projects of our staff all over the world. It creates an environment where people are always thinking about ideas, big and small—for clients, for themselves, or for Trump."

The incubator has worked on a variety of projects, including art exhibits, the world's most uncomfortable meeting room chairs, and even a machine that knits tweets in real-time. But they didn't expect the yuuuge reaction to this latest idea.

"We thought it had the potential to be yuuuge, but we didn't have any media weight behind it," Da Silva says. "The whole thing started with just a couple FB posts."

Demand is such that they've created a website for the expansion pack. Drop by, and drop in your email for a chance to get one.

For those wondering whether this is even legal, consider that Cards Against Humanity is itself a ripoff of a game called Apples to Apples. Since you can't actually copyright game mechanics, anyone is free to continue the meme. As a result, lots of completely legal, money-making, unofficial Cards Against Humanity expansions already exist, including Crabs Adjust Humidity and Cats Abiding Horribly.

Two years ago, ad agency The Juggernaut, also based in Canada, created Advertising Against Humanity, an expansion pack for horrible ad people. And in addition to Cards Against Humanity's own instructions for creating custom cards, other non-official websites exist to help you make them, too.

Asked whether the Sid Lee Collective plans to follow Trump Against Humanity with a game like Cards Against Hillary or Coots Against Hegemony—or maybe something for whatever whackjob third-party candidate inevitably adds their name to this demented funhouse mirror of an election—Da Silva says, "Not yet, but that's a great idea!" 

Article originally appeared on Adweek Advertising & Branding: Link.

This Ad Copywriter Is Raising Money to Run an Anti-Trump Attack Ad in New Hampshire

Trump would date his daughter!

Trump's son likes hunting!

Trump says he could shoot a man and still win! 

We're sick of seeing Trump in our Facebook feeds.

Thankfully, we aren't alone: Louis Wittig, a copywriter at Grey, is in fact so sick of it that he's decided to launch his own attack campaign in the hope of turning a few Republicans around in one of the places where it counts: New Hampshire. 

Wittig is raising money on Go Fund Me to run an anti-Trump ad in The Concord Monitor—which has a circulation of about 22,000—two days before the New Hampshire primary. 

The strategy is also worth some props. Instead of calling Trump names or drawing attention to stupid things he says, Wittig is going for the jugular. "The people who might vote for Trump already know about his irreponsible statements, and that's kind of why they like him: He says things no one else will say, so he must not be a regular, wishy-washy Republican. So, calling him a bigot only plays to his strength as an outsider," Wittig says. 

"But what will get a conservative voter to think twice is the fact that Trump is aaaanything but conservative: He really likes Democrats, Hillary Clinton and government handouts. So, the ads go after that." 

Check the delightfully catty creative out below, along with our interview with Wittig. And if you've got five bucks hanging around that Starbucks hasn't siphoned up yet, now you have somewhere to put it—on the Go Fund Me page. (But also check out Wittig's website, People With Five Bucks Against Trump, for the hilarity and passive pinch of jealousy. Because while he was building that, what did you do today?)

AdFreak: How many times a day do you see Trump in your newsfeed?
Louis Wittig: It's been getting worse every day. It was about one or two a day a few weeks ago, but now it's like five or six. I've been trying to avoid Facebook as a result. But it seems like the harder I try to ignore Donald Trump, the more I see him.

What Trump story was the last straw?
It was the quote a couple days ago, I think, where he said something like, "I could shoot someone in the middle of Fifth Avenue and I still wouldn't lose supporters." And what bothered me about that is that he was kinda right. Nothing seems to puncture this ever growing, ego-driven inflation of the Trump bubble. I was starting to lose sleep. So I had to do something, however ridiculous.

Which inanimate object or small animal would make a better president? Please defend your choice.
Oh wow. So many to choose from. I think a breath mint would definitely make a better president than Donald Trump. I've met five or six breath mints that have more coherent economic plans than Donald Trump.

What makes Trump so scary to you?
What's most annoying to me about Trump—I'm not so much scared of his as annoyed—is that he is so transparently manipulative. Everyone knows that he's going to say some completely insane thing to get attention. Everyone knows that's exactly what he's going to do. It's exactly what he's always done. Donald Trump saying ridiculous things is like the sun coming up in the east. And yet, every time, when he does it, we all act like he's done something that he's never done before.

Please explain your attack strategy, and what other angles you plan to tackle.
My strategy, such as it is, is just to tell people what Donald Trump has said and done in the past. The craziest thing about Trump running for the Republican nomination is that he's anything, anything but conservative. The man is the epitome of bad advertising: He'll say anything to get your attention, and assumes that his audience is stupid. I think most people know this. And I think if we remind them that The Donald stands for nothing, they'll listen.

Why would Republicans or conservatives listen?
People who might vote for Donald Trump aren't stupid. Like all voters, in all parties, they want to vote for someone who sees the world like they do, and who they trust. Donald Trump is neither. I think deep down, potential Trump voters know this. I just want to remind them.

If he wins, and becomes the 45th president of the United States, what's your next move?
Probably set a Guinness record for the world's longest continuous sigh.

Anything I missed? Now's your time to shine. 
Ah, my time to shine. Usually I mess those up. Uhhh … I've seen thousands and thousands of posts and tweets and stories, on every social platform, about how awful Donald Trump is. And the angst is real. My thought was, if we all just put our money where our tweets are, we may not trip up Trump, but we'd at least feel better about the world for having done something. 

Top photo: Ethan Miller/Getty Images

Article originally appeared on Adweek Advertising & Branding: Link.