Tagged: NYC

Sonos Embraces ‘Subway Therapy’ After Its Ads Threaten to Displace the Sticky Notes in NYC

For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a source of solace and inspiration.

The wall was set up within hours of the Nov. 8 results by artist Levee, who showed up in the station with pens and hundreds of sticky notes—and urged people to share their feelings in those early traumatic hours and stick them on the wall for everyone to see.

Thousands did.

Which is why it was a little awkward for Sonos, the speaker brand, this week, as its new ad campaign was set to take over much of the Union Square station—and in the process, displace many of the "Subway Therapy" notes. And indeed, as the installation of the ads began Tuesday, there was some backlash as the notes were taken down.

Upon learning of the notes' displacement, Sonos quickly changed course.

"Several alert New Yorkers let us know that the 'Subway Therapy' sticky notes in Union Square Station were being taken down to make room for Sonos ads," the brand tells AdFreak. "While we bought ad space in the station as part of a national campaign, it was neither our request nor our desire for these notes to be taken down, and we regret that it happened.

"As soon as we learned that some notes were being taken down, we immediately stopped the installation of Sonos ads, and began removing any ads that displaced the sticky notes."

Sonos went a step further, and actually plans to incorporate "Subway Therapy" notes into the ad space that it has bought.

The brand explains: "We hired a photographer to document the vast number of notes that are still up. We'll use some of our ad inventory in the station to display these pictures over the next month. While we can't control what happens outside of the space we've rented, we can certainly help preserve the outpouring of free speech the 'Subway Therapy' wall represented." 

Below, check out a photo of Levee at the wall this week: 
 

Article originally appeared on Adweek Advertising & Branding: Link.

Marriott Built a Giant Interactive Map in NYC to Celebrate Its Merger With Starwood

When Marriott merged with Starwood Hotels in September, it created a hotel megabrand with more than 5,700 properties and 30 brands. To celebrate the merger, Marriott built an interactive map in New York's Rockefeller Center on Friday that let guests explore all of its properties around the globe.

The initiative was part of Marriott's Global Travel Day block party. People could swipe 30 giant radio-frequency-identification-equipped pushpins on the walkable map or at its 250 properties in New York City to win travel-related prizes. A social media sweepstakes also let Marriott rewards members enter to win free hotel stays.

The effort helps showcase off breadth of the new Marriott-Starwood portfolio, said Karin Timpone, global marketing officer at Marriott. "It's important to highlight all the great destinations that everyone can go to across the portfolio," she said. "There will be a lot of things on the map that are travel-related and experiences-related from the entertainment, sports and culinary space."

Last week, Marriott also unveiled its Global Travel Tracker, a study of travelers' habits. Among its findings: Thirty percent of travelers enjoy ordering room service, beach time is favored over hiking mountains (71 percent vs. 29 percent), and 27 percent of travelers love to try adventurous food like escargot and reptiles.

Marriott plans to use some of the study's results to inform its future marketing efforts and rewards program offerings, Timpone said.

"It gives us context into the mindsets of the way people are traveling," she said. "When we put together experiences for our loyalty members, we'll put together activities and culinary packages that reflect that."

Article originally appeared on Adweek Advertising & Branding: Link.

Adweek Podcast: Let’s Talk About L.A. vs. NYC, Debate Ratings and Samsung’s Note Nightmare

Is Los Angeles becoming a modern marketing utopia? With its growing combination of tech, content creators, production and agencies, the city is increasingly known as a burgeoning ad town.

 

There's clearly no better time and place to discuss such a trend than from the Adweek offices in NYC's Hell's Kitchen as a bitter NYC winter looms on the horizon. 

So join our panel of writers and editors for our weekly podcast, Yeah, That's Probably an Ad. In this week's installment, we discuss creative cities, the massive ratings for the most recent presidential debate, Samsung's brand-crushingly disastrous Galaxy Note 7 failure and much more.

This week's podcast panel is:

You can subscribe to Yeah, That's Probably an Ad on iTunes, Google Play Music or Stitcher, or stream the newest episode right here:

Got questions, comments or topic suggestions for our panel? Email your thoughts to podcast@adweek.com and we might include your note in an upcoming episode. 

Article originally appeared on Adweek Advertising & Branding: Link.

The Mythical Safe That Cost Jack Daniel’s Founder His Life Just Turned Up in NYC

Every brand story contains an element of myth.

In the case of Jack Daniel's, legend has it that the brand's founder, Jasper Newton "Jack" Daniel, had a mysterious safe that led to his death. 

One day, after forgetting the combination, he kicked it so hard that he gave himself gangrene. An infection passed from his sore toe to his whole foot, then to his leg, which was amputated. This didn't stop the gangrene from traveling, however, and Daniel ultimately died in 1911, at age 61, of progressive gangrene complications. 

Since then, the safe has never left his office, which is part of a living museum in Lynchburg, Tenn. In terms of brand lore, this is Jack Daniel's Heart of the Ocean—a weird talisman that's traveled, untouched, through time. Maybe it's even cursed. 

But for the first time ever, it's hitting the road. From now until Saturday, you can see the safe that cost the brand its founder at a pop-up experience called Jack Daniel's Lynchburg General Store, located at 155 5th Ave. in New York City. 

The store is a celebration of the brand's 150th birthday and will be action-packed with experiences, organized by agency Mirrorball (which kindly also provided all these photos). These include charcoal whisky mellowing demos and tastings, a VR tour of the Lynchburg distillery, and collaborations with local artists, designers and makers. For a price, score "guy-centric" grooming supplies and limited-edition or rare items.

The General Store will also display historic brand moments, including the Gold Medal that Jack Daniel's won at the 1904 World's Fair, a tribute to Frank Sinatra's love of the whiskey, backstage appearances with various 1960s rock legends, and punk memorabilia from the '70s.

The safe, meanwhile, will continue its journey long after the pop-up store is shuttered. Barrel maker Kevin Sanders is charged with its safekeeping (ha!), and will be transporting it to Chicago in October and Miami in November. 

Here's a picture of Sanders—the guy on the right—lugging it around like a champ:

Sadly, nobody will be permitted to kick it. Like the Mona Lisa, security will be on-site to ensure the half-ton unit's secrets remain its own. If you're dying of curiosity, Sanders will open it at some point during the pop-up. (Spoiler: We asked, and it's empty—but maybe they'll fill it with swag, just for you!)

Article originally appeared on Adweek Advertising & Branding: Link.

Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful Surprise

Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers, though, you'll have your headphones in, head down, paying little to no attention to your surroundings.

For those who make a living playing music on the street, it can be discouraging to see people walk by, day after day, unaware of the hard work they've put in.

JetBlue, with creative agency Rokkan, figured out a way to recognize a few of these buskers, and offer them a life-changing opportunity in the process, with this "Let Music Move You" stunt. 

Watch the stunt first, spoiler free: 

In partnership with VH1 Save The Music and students from P.S. 048 in the Bronx, the airline presented three musicians with a year of free airfare. Kids from P.S. 048 approached each of the street performers and presented them with their vouchers, which of course was all captured on film.

The stunt is similar to work JetBlue has done in the past, from offering flyers free trips for enduring crying babies on a long flight to encouraging New Yorkers to steal bus-shelter ads for a reward including round-trip flight vouchers. This particular stunt gives the viewer a warm, fuzzy feeling after seeing the emotional responses each deserving performer has upon receiving a year of free travel.   

The hope now is that these three performers will spend the next year traveling across the country and inspiring people, young and old, with their amazing musical abilities. 

CREDITS
JetBlue: "Let Music Move You"
Client: JetBlue Airways
Agency: Rokkan

JetBlue
VP, Marketing: Jamie Perry
Director, Brand & Advertising: Elizabeth Windram,
Director, Corporate Social Responsibility: Icema Gibbs
Manager, Regional Marketing & Consumer Promotions: Tara Carson
Manager, Corporate Social Responsibility: Irma Arizmendi
Manager, Corporate Communications: Morgan Johnston
Manager, Corporate Communications: Tamara Young
Manager, Corporate Communications: Danielle Sandars
Manager, Advertising: Phillip Ma
Analyst, Consumer Promotions: Jaclyn Costantino
Analyst, Brand: Chan Tran

VH1
Press and Talent Relations Manager: Trell Thomas
Director of Corporate Sponsorships and Special Events: Jennifer Dunn

Creative – Rokkan/Hone Production
Chief Creative Officer (Rokkan): Brian Carley
Chief Delivery Officer (Rokkan): Joe Tao
Creative Director (Rokkan): Anthony DiPaula
Creative Director (Rokkan): Jeffrey Samson
Associate Copywriter (Rokkan): Katie Lee
Associate Art Director (Rokkan): Alexander Junquera
Account Supervisor (Rokkan): Jenna Clapp
Producer (Rokkan): Michael Wallace
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam

Production
Electric Arts Films
Producer: Dave Stekert
Director: Jonathan Yi

Editorial
Fluid
Editor: Peter Sabatino,
Senior Producer: Valerie Iorio

Talent
Superfly Productions
Director, Programming: Josh Roth
Director, Client Services: Jen Ondrejicka
Manager, Client Services: Alyssa Hrabik
Programming Coordinator: Emily Roehl
Intern: Amanda Charlow
Intern: Adrienne Taylor

Mediahub
VP, Associate Media Director: Rachel Allen
Media Supervisor: Shoshana Levine

PR/Social
MullenLowe
SVP, Account Director PR: Jaclyn Ruelle
Account Supervisor: Becky Brand
Account Supervisor: Brittany Topham

Sunshine Sachs
Account Manager, Chad Davis
Senior Account Executive, Claire Tonneson
Junior Account Executive, Kaila Frisone

Article originally appeared on Adweek Advertising & Branding: Link.

Ford Designs a Massive ‘Escape the Room’ Game in NYC to Replace the Test Drive

Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential game where players have 60 minutes to find their way out of rooms by solving a series of clues and puzzles. In Ford's game, teams of four will hop into a Ford Escape SUV and use the vehicle's technology and features to solve puzzles in order to escape a series of rooms in New York's 35,000 square foot Moynihan Station.

Players will drive from room to room in an Escape SUV, which has a 5 mile-per-hour lock, for safety reasons. The theme of the game is making it big in New York. Players go through a series of five rooms, from a tiny studio apartment to a film premiere, completing tasks like picking up coffee for their boss along the way. To navigate from room to room, they'll use the SUV's features, like active park assist, 360-degree cameras and remote start and lock, as well as FordPass, an app that helps users locate parking and pay for services via a mobile wallet.

"Whether you win the game or not, you'll spend an hour with the brand, and you'll have used nine features in the context of life. It shows how a city-dweller in New York would really use that feature," said Ginger Kasanic, Ford's experiential marketing manager.

Cameras and RFID bracelets will capture footage of each player throughout the game, and that footage is then spliced into a Ford Escape commercial that players can view at the end of the experience and share on social media.

While Ford hasn't seen a decline in car buying among millennials, the game is designed to appeal to that age group, which treats the car-buying experience differently than previous generations, Kasanic added.

"Millennials aren't ones to do the traditional test drive. They don't just want to watch the show; they want to participate in the show," she said. "This gives them a great experience, and it shows off the product in a fun and interesting way.

Pre-registration for the game is sold out after more than 1,000 customers signed up to play, but walk-in spots will be available. "When we have a test drive event, we don't typically have 1,000 people signing up for it. This one is a testament to how good the idea is," Kasanic said. "It's also a great way to get information out there about the new Escape and its features. It's a fun way to get people to try it. Some of these people probably have never sat in a Ford before, let alone owned one."

 

Article originally appeared on Adweek Advertising & Branding: Link.