Tagged: Strategic Marketing Ideas

The Single Word That Should Define Your Branding Strategy

There is plenty of advice on how build a brand. And yet, brand building is more complicated than ever, in part due to the competitive environment, but also the strategic decisions brand owners make. A look back at some of the most successful brands shows a commonality that can be summarized in a single word: […]

The post The Single Word That Should Define Your Branding Strategy appeared first on Strategic Marketing Ideas from BrandUNIQ.

Article originally appeared on Strategic Marketing Ideas from BrandUNIQ: Link.

A Guide to Understanding Your Brand’s Target Audiences

Image credit: Joe the Goat Farmer on Flickr Most Brand Managers understand the importance of having an accurate image of the brand’s target audiences. What’s often missed is how our marketing actions impact the quality of that audience. We often judge the strength of a brand by the number of Facebook fans, Twitter followers and […]

The post A Guide to Understanding Your Brand’s Target Audiences appeared first on Strategic Marketing Ideas from BrandUNIQ.

Article originally appeared on Strategic Marketing Ideas from BrandUNIQ: Link.

5 Favorite Things

If you were asked to name the 5 things you love most, what would your list look like? This is the essence of the 5 Things project started Belfast-based designer Paul McNally. He hopes to “grow a global community of individuals encompassing all ages, locations and occupations; discovering, and documenting, the stories behind the things […]

The post 5 Favorite Things appeared first on Strategic Marketing Ideas from BrandUNIQ.

Article originally appeared on Strategic Marketing Ideas from BrandUNIQ: Link.

Do You Need 1-On-1 Marketing Advice? I am Here To Help

If you have a marketing question you think I can help you with, join me for a 10-minute free online meeting on Officehours. Officehours is a service that allows people looking for advice to connect with specialists in various fields. November 6 will be my first time using the service, but from what I read […]

The post Do You Need 1-On-1 Marketing Advice? I am Here To Help appeared first on Strategic Marketing Ideas from BrandUNIQ.

Source.

Brand Positioning Basics: Establishing The Competitive Frame of Reference

When we come across a new brand, we try to make sense of it by using reference points to file it into our mental library. We think of the category it fits in, competitive brands we already know in that category, the product/service being offered, and its price point. This is how a brand’s frame […]

The post Brand Positioning Basics: Establishing The Competitive Frame of Reference appeared first on Strategic Marketing Ideas from BrandUNIQ.

Source.

6 Common Causes of Brand Failures

The news earlier in 2015 that Mexx is closing all its Canadian stores came as a huge disappointment for my family. Disappointment because The Dutch retail chain was our favorite place to shop for clothes: the quality was good, and prices reasonable. Surprise because Mexx stores were some of the busiest places at the malls […]

The post 6 Common Causes of Brand Failures appeared first on Strategic Marketing Ideas from BrandUNIQ.

Source.

A Simple Guide to Writing an Effective Brand Positioning Statement

When it comes to business strategy, many companies tend to be reactive, rather than proactive. Managers of all sorts are quick to deviate from the strategic plan for short-term gains, rather than staying the course and pursuing initiatives that match the brand’s strategic objectives. Writing a compelling brand positioning statement is often the solution to […]

The post A Simple Guide to Writing an Effective Brand Positioning Statement appeared first on Strategic Marketing Ideas from BrandUNIQ.

Source.

Branding Inspiration: How A New Business Can Enter and Succeed in a Highly Competitive Category

This marks the start of  the “Branding Inspiration” series of articles that will focus on newly launched brands that have become successful in super competitive categories. I hope these success stories will prove that it’s not impossible to enter and carve a niche  in mature categories with the right differentiation strategy. These brands will also provide you with needed inspiration […]

The post Branding Inspiration: How A New Business Can Enter and Succeed in a Highly Competitive Category appeared first on Strategic Marketing Ideas from BrandUNIQ.

Source.

Brand Packaging: The Secret Weapon To Creating Buying Preference

About 6 years ago I was in charge of launching a new brand in the durable goods category, consisting of over 1000 products, with everything it involves: brand differentiation and positioning, product sourcing, brand identity creation, packaging design, and communication strategy development. The most difficult decision we had to make was how to differentiate the new brand […]

The post Brand Packaging: The Secret Weapon To Creating Buying Preference appeared first on Strategic Marketing Ideas from BrandUNIQ.

Luxury Marketing: The Difference Between Fashion and Luxury Brands

The launch of Apple’s 18-Karat Rose Gold edition of the Watch, with the price tag of $USD 12,000, and supported by a stylish 12-page spread in Vogue magazine has signaled to many the company’s expansion into the luxury segment. The hiring of Angela Ahrendts from the British luxury brand Burberry was considered the first move in the same direction. […]

The post Luxury Marketing: The Difference Between Fashion and Luxury Brands appeared first on Strategic Marketing Ideas from BrandUNIQ.