Tagged: Taco Bell

Taco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo

Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell?

No? You're not alone.

But for the few who have that fantasy, Snapchat's Cinco de Mayo face lens sponsored by Taco Bell today might be up your alley. And for those who plan to get sauced tonight, Taco Bell's got you covered with a packet of Diablo that promises to "turn up the heat."

The Yum! Brands franchise joins Starbucks, Hollister and Wendy's as yet another company finding creative ways to draw in a younger crowd on the social app, which gets as many as 10 billion video views a day. Last month, Starbucks bought a star-filled lens to promote its loyalty program, while Hollister bought a geofilter in 2015 to get U.S. high schoolers interested in the fashion brand. 

But even while brands spend hundreds of thousands of dollars to playfully get in front of Snapchat's more than 100 million users, consumers don't always bite. In fact, many accused the Los Angeles-based app of creating a black-face filter last month when it launched a Bob Marley lens for the April 20 "Weed Day."

Taco Bell's effort probably isn't the kind of photo you're going to screen shot for an avatar selfie, but it's sure to make you not want to be reincarnated as a chalupa. (Or worse: a Quesalupa.)

Article originally appeared on Adweek Advertising & Branding: Link.

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a pitch for the Quesalupa, which Taco Bell introduced with its own national ad on the game.

The advertisers were Fort Worth lawyer Bryan Wilson, Minneapolis comedian Fancy Ray, Cleveland furniture store owner Marc Brown, Virginia Beach car dealership mascot Mack Mack, and Mr. Appliance of Eugene, Oregon.

Check out the spots here: 

The national spot was all about how the Quesalupa is going to be huge. The local spots, then, were about how everyone really is talking about it—even the familiar faces from your local ads. (Wilson, aka the "Texas Law Hawk," also appeared in the national spot.) 

"It's these people who run their own little fun TV ads or radio ads, and they're sort of so bad they're good," Taco Bell chief marketing officer Marisa Thalberg told Mashable. "Everyone knows them—they're part of your local market culture and lore."

Deutsch executive creative director Brett Craig added: "This thing's so big it's even infiltrating a local market spot in Oregon and taking over other people's commercials." 

Article originally appeared on Adweek Advertising & Branding: Link.

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here. 

Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot.

A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, Ta.co, earlier in the week to allow fans to preorder the mystery item and have it delivered to them the day before the Big Game ad debuted.   

According to the spot, the new product is going to be bigger than man buns, Tinder, drones, driverless cars, hoverboards and VR. It's even bigger than some of the celebrities featured in the ad including James Harden and soccer star Neymar.

Take a look at the extended version of the ad: 

Article originally appeared on Adweek Advertising & Branding: Link.

Taco Bell Is Definitely Unveiling the ‘Quesalupa’ at the Super Bowl. Here’s How it Tastes

As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info.

"How is the Quesalupa? Is it good?"

"It's good. No idea. Haven't tried it."

And that is, in fairness, about as much enthusiasm as one can be expected to muster for this much-hyped new menu item, which officially makes its debut in Taco Bell's Super Bowl ad this Sunday.

As many had expected, the brand's "biggest idea ever" is indeed the Quesalupa, which had popped up recently in test markets. 

So what is it? Well it's pretty standard Taco Bell fare: essentially a chalupa (taco made with fried flat bread) with the new twist being that the puffy shell is stuffed with cheese.

 

Uh…behold?

There you go.

Beyond that, I can tell you it costs about $3 and is pretty filling. The shell crust isn't "cheese stuffed" in the way that a gooey and gross novelty pizza crust might be. It really tastes more buttery than cheesy, and there's not so much cheese that you'll hate yourself after. Well, no more than you usually would.

My prediction: The Quesalupa will see quite a surge in interest after the Super Bowl ad, then drop out of the public consciousness pretty quickly. But it's hard to fault the Taco Bell team for their over-the-top zeal in hyping the thing.

It's a taco made with fried cheese bread. If you actually expected this to be the biggest idea ever, you probably have more faith in Taco Bell than Taco Bell does.

Article originally appeared on Adweek Advertising & Branding: Link.